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 Job  Specialist,Retail Marketing  Company  Foreign Company  Date  2015-10-30
 City  Shenzhen  Education  BA Degree or Above  Experience  +3yrs
 Salary  Negotiable  Number  1  E-Mail  resume@betterconsultant.com
  • Key Responsibility description:

1.Define and regularly update the standards of regional marketing events design and operation, as well as process for annual/quarterly/monthly retail marketing plan submission and retail marketing support payout 制定并定期更新区域市场营销活动、广告投放的设计及执行标准,以及年度/季度/月度区域市场营销计划提交、区域市场营销支持核销流程

-Based on headquarter VI, event design standards, as well as dealer architecture design and character of regional market, plan retail marketing events and advertising design/planning 结合总部VI、活动设计原则、经销商店面设计及区域市场特性进行区域市场营销活动及广告设计投放规划

-Define levels of support from DENZA headquarter to marketing plan of regional market  and dealers together with Sales team and Network team 与销售/网络团队一同定义腾势总部给予区域市场及经销商市场营销活动的支持级


2.Define process for annual/quarterly/monthly retail marketing plan submission and retail marketing support payout 定义年度/季度/月度区域市场营销提交流程以及区域市场营销支持核销流程

Define and ensure operation standards of different retail marketing events/activities match with headquarter standards and requirements 确保活动得到有效执行并达到腾势品牌营销活动各项标准及要求

-Training and supervising dealer marketing department on regional marketing strategy and onsite operation subjects 对经销商市场部进行区域市场营销策略及落地执行的培训及监督

-Standardize the evaluation of quality of  regional marketing events/activities/advertising  in order to provide reference for levels of support from DENZA headquarter to regional market 与销售、网络团队一同建立区域市场营销活动、广告投放的评估标准,从而为腾势总部向区域市场营销支持幅度提供参考依据


3.Proceeding customer analysis and competitors analysis within the region together with regional sales team and dealer 协同销售团队及经销商实施产品的客户群分析、区域内竞品分析等研究

-Define criterias for customer/competitoranlysis  and assessment 制定客户群及区域竞品的分析及评估标准

-Provide analysis report to headquarter marketing for further refined product, customer service and marketing plan 提供分析报告给总部市场部以及时调整产品、客服、市场营销设置等相关环节的


4.External supplier management (regional event and motor show)

供应商管理(负责区域活动及区域车展)

-Supervising regional events/activities design with high standard to create premium/emotional  exterior and interior of DENZA events/activities environment which highly matches the brand’s image and positioning 区域活动现场设计整体监督跟进,高标准的活动现场设计,从内部及外部设计充分体现DENZA的高端及动感,从而与品牌定位及形象相匹配

-Supervising regional events/activities staging (press conference) design with highly creative idea and assist of professional team to create every single impressive show for brand/concept car /production car launch 区域活动设计整体监督跟进,以高度创意、专业团队为DENZA设计每一个让观众印象深刻的品牌、概念车以及量产车的发布演出 

-Onsite supervising material selection and quality management for every single events/activities in order to match brand positioning/image and by the same time bring down the cost. 活动现场制作整体监督跟进,通过为每一场活动进行材料选择及质量管控,从而营造高端品牌形象、匹配品牌定位,同时降低成本


  • Qualification:

  1. Bachelor degree or above in marketing, advertising, event management or related subjects. 广告市场营销类,会展管理类学科及相关专业本科或以上学历

  2. At least 3 years working experience in marketing team or regional operation team of high-end joint venture auto brand. 合资高端汽车品牌市场或区域管理从业3年以上经验

  3. Familiar with auto industry, possess experience especially experience in EV regional marketing and dealer daily operation management 熟悉汽车行业区域营销推广及经销商日常运营管理,熟悉电动汽车行业区域营销推广者优先

  4. Strong communication and presentation skills 具备较强的沟通及汇报能力

  5. Possess excellent marketing planning, analyzing and operation ability, working experience in PR/Advertising agent preferred 良好的市场营销策划,分析、执行管理的能力,拥有公关、广告公司从业经历者优先

  6. Innovative, well understand consumer interactive experience in different events 具有创新意识,对于消费者活动体验具有自己的见解

  7. Creative/sensitive to event producing/setup/staging technology trend 具有创造力/对大型活动相关的制作、搭建、舞台技术潮流有较高敏感度

  8. English as working language, good command of English communication 工作语言主要为英语,要求具备较高的英语听说读写水平

  9. Proficiency in Microsoft office software 熟练操作MS办公软件

  10. High intercultural competency 具有较强的跨文化沟通能力



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